While digital marketing has been around since the Internet was created, this mysterious sector has constantly morphed alongside a developing web and today, we have AI-managed software that is used to analyse markets in real-time and that allows for digital marketers to make data-driven decision to get the most out of a campaign.
Software Developers
AI-managed software is used by a top US conversion rate optimization agency and the package has been developed and is still ongoing work; new versions are automatically downloaded by agencies, ensuring they are always using the latest version. Developers invest heavily in improving current versions and the pace is a reflection of the exponential growth in software development.
Making Real-Time Decisions with Ad Campaigns
Let’s say that a particular PPC campaign was underperforming, the technician can change the keywords in real-time and monitor the results. This has never before been possible and it gives the advertiser an edge. They don’t have to do too much, as the software crunches the numbers; it can tell you where site hits are coming from, how long a user stays on a page and which pages they visit, all in real time.
Website Analysis
This is where cutting-edge software comes into its own, you can:
- Trace the origin of users
- Monitor the time users spend on each page
- See what links are clicked
If, for example, you notice one of your web pages is not getting the same level of hits as the others, this is a sign to change the content and without state-of-the-art software, you would never know. Marketers can create a few ads with different text and by trial and error, they can discover when performs the best and stick with that.
Award Winning Agencies
The digital marketing industry hands out awards to the top performing agencies, which is a great guideline for clients. Winning a lot of awards every year and they must be doing something right. Google can take you to the site of America’s top digital marketing agency and hiring the best brings the desired results, many site visits from people that are looking for what you offer.
Talk to a winning SEO agency and make some positive changes to your online ad campaigns.
