A text logo can change the way customers look at your brand. Just like you spend time developing other aspects of your business, your logo is equally important. Think of this text logo as your first brand awareness strategy, where your customers notice and remember your brand.
A text logo is crucial for any business or brand because it will create a huge impact on your audience. Your text logo will define your brand and create the first impression when a customer sees it.
Creating your text logo from scratch can seem like a time-consuming task when you’re at it. But if you follow these guidelines, things will get simpler, and you will have your captivating logo in no time!
Text Logos and What They Stand For?
Text logos are simple because they don’t require fancy designs. It only includes your brand name in a clean font. If you spend some time creating an attractive text logo, it can prove to be better than all the other types because nothing can describe your brand better than a text logo.
A text logo is very catchy and easy to remember. And all it takes is some playing around with some creative colors and different font variations. You do not have to think about too much about it as compared to other types of logos. Understand your business and turn it into a professional logo with just a text. Isn’t it simple? Another interesting thing about text logos is that you can say so much about your brand without much effort.
Some of the biggest brands in the world use text logos. Studies also indicate that some of the most used and successful types of logos are text logos with 60% logos using non-descriptive text and 40% logos using descriptive.
Here are some that will guide you on how to create your logo from scratch.
Steps To Create Your Text Logo
This guide will help you create an attractive and professional text logo in a few steps. Keep in mind that your logo must be easy to read and can be used on various platforms.
Think Before Starting Designing
Understand your brand and target audience before designing anything. You must know what your customers will connect with.
The next step in the logo consideration stage is thinking about what your brand represents and what kind of personality you want it to highlight. This is the step where you will consider your brand mission and vision. Once you understand its message, turn it into short text that can cover everything.
Consider all your audiences if they are from different areas of the world. If you want to successfully cater to every single one of them, then create a logo that doesn’t limit your brand identity.
Creating Your Design
Step 1:
Make sure your logo is neat and professional. It must not look like designed by an amateur. When a customer sees your logo, they must instantly be able to read it and understand your niche.
For example, a clothing brand must have a text that represents clothing, and a restaurant must have a logo that represents food.
Step 2:
Deciding which font you are going to use is the second most important step. The way your text is drawn highlights aggressiveness, fun, sophistication, and so on.
The different kinds of fonts portray different ideas. For your brand to have a sophisticated or elegant look choose a script-type font. If you’re going with something playful, choose a modern type of font.
Step 3:
Choosing your color depends on your niche and the audience you’re catering to. If your targeted audience is more serious and sophisticated, opt for darker colors. But if your audience is much younger and open to creativity you can experiment with brighter fun colors.
Step 4:
Always recheck your logo to make sure there is no extra space or misalignment. Also, correct sizing matters because it will be used with every platform and must fit perfectly. Using the right sizes and alignment can make your brand much more attractive. A logo that has everything set in place accurately helps deliver a strong message.
Keep Everything Simple
A short text is usually the best kind of text logo. Do not complicate things by adding too many words, as it can also come across as unprofessional. Remember one thing – Less is More! Plus, a short and simple text is always easier to remember as compared to a longer one.
Feedback Is Important
Do your research and survey when finalizing your logo. Ask more people, especially from the same niche to give their feedback.
As a brand, you must be open to negative feedback, as much as you are to your positive reviews. This is good for your brand as you will get an idea of how customers will perceive it. You might not know, that being open to suggestions usually does wonders for your business.
Final Look
Now that your logo is finalized, don’t forget to run it on different background colors – especially black and white. This will give you an idea of how your logo will look on different platforms and items. Also, see if the logo sizes can be adjusted according to business requirements. Your logo must be clear and able to portray your brand’s message effectively.
Trademark It
One factor that you should never miss out on while creating a logo is uniqueness. Your logo must be unique from other competitors in the market. Trademarking ensures your logo is just yours and cannot be copied by others, at least not without your consent. You can get it done by connecting with a trademarking professional. Nonetheless, make sure to not miss out on this step, it is crucial for your business as it helps establish a legal identity.
Conclusion
Customers and businesses will reach out to you based on your text logo. This is why creating one with the right steps is crucial. Some of the key points from this blog are below:
- Take time to understand your brand
- Decide the font and color
- Keep it minimalist
- Be open to feedback
- Make sure your logo looks neat
- Always trademark your logo
